Role: Associate Creative Director

Bridgestone came to us looking for an idea on how to refresh their community wall at Bridgestone arena. We wanted to create something that would bring people to the wall to learn about Bridgestone’s community initiatives and be a source of pride within the arena. We hired Nashville artist Alex Lockwood to create a larger than life Gnash, the Predators mascot, out of Bridgestone tires. Recycled passenger, truck, commercial and motorcycle tires where used to bring The Treadator to life.

A must see staple at Bridgestone arena, home to the Predators and more than 150 events yearly, The Treadator entices viewers to share a selfie and learn more about the various rotating initiatives highlighted at the Bridgestone community wall.