Role: Senior Art Director

AAF Nashville — Gold Addy winner • AAF Regional — Silver Addy winner

When PetSafe asked us to create a buzz around Pet Hydration Awareness Month and the wonders of pet fountains for $10k, we said sure. What we came up with is Brian Pounders, the region’s leading pet interpreter, to tell you what your pets are trying to say (hint: most often, it’s they’re thirsty). The first video is what lived at the top of the micro site. The second was outtakes for social channels.