Role:Creative Director / Art Direction

Silver Telly Winner

Ole Miss was turning into everyone’s SEC safety school. Struggling with a reputation as an educational vestige of the Old South, public perception was down. Our goal was to breathe new life into their annual recruitment TV spot set to run during all televised Ole Miss sporting events and inspire reappraisal.
 
Rather than create the expected campus montage, we featured actual Ole Miss students speaking directly to prospective students by answering the question, “Where are you going?” We featured athletes from their national championship men’s baseball and women’s golf team, nationally renowned research student, Cellas Hayes, and other students describing how they are Building Their Legacy at Ole Miss.