AAF Nashville — Silver Addy winner (Website)

Role: Associate Creative Director

We had the opportunity to introduce Nashville and the world to the Music City Grand Prix, a unique three-day festival featuring food, music and—of course—the newest street race in the IndyCar series. We positioned the brand to meld the speed and unique sound of IndyCar with everything that is Nashville.

Digital banners

 

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These OOH boards were placed in prime spots in Nashville. They were created to get people excited about the next great event to be held in the city.

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With the Music City Grand Prix website, we knew we needed to create something that would give anyone who visited the site a tangible feeling of excitement, energy, and just how special this new Nashville event would be. Our consistent but not overwhelming use of video and on-scroll animation brings the site to life and speaks to what a dynamic event the race will be.

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:15 video for social

 

Facebook and Instagram videos