Role: Senior Art Director (art director on this shoot and video / photo retouching and post processing)

When Michelin launched the Pilot Sport 3 All-season tire, we were tasked with building the look and lifestyle of the tire and showcasing it’s high performance potential in various climates. From the scenic coast at Big Sur to the snowy turns of the Sierra Nevadas and everything in between.

Photographer: Jordan Pay

MICHELIN Pilot Sport AS 3+ commercial

art direction