Role: Creative Director / Art Direction

65% of U.S. school children are not proficient at reading, locking them out of a lifetime of equity
and opportunity. This direct mail campaign invited school leaders to join Cox Campus in solving our
country’s literacy crisis by unlocking life’s potential for students as they cracked the code to open a locked book safe.

The book safe’s inside cover pointed recipients to a landing page where they could watch a greeting from a Cox Campus expert, learn more about free, proven reading instruction, and receive the secret code to unlock their safe and reveal Cox Campus swag and resources.