Role: Senior Art Director
While BFGoodrich is known in America for performance and quality, the automobile enthusiasts know the brand for fun. We brought this to life in a series of print ads for 3 of the brands top selling products.
BFGOODRICH aDS
For this series of ads, I really wanted to smash the expectations of what a tire ad is. While most competitors are showing a sexy image of a car fitted in their newest treads, I chose to strip the ad back and only show what is important; the action, feeling and evidence of fun.
art direction, design
